Turn what your business knows into what your business can do next.
Your company has expertise, processes, and insights that make it valuable to customers. Today, custom software makes it possible to turn more of that knowledge into tools that attract prospects, serve customers, and create new revenue opportunities.
Magic Assembly helps you discover what’s worth building—and then build it.
- Free
- Typically 3–5 minutes
- No sign-up
Give prospects something useful before the first sales call.
Your team knows what to look for: the overlooked costs, the risks, the improvements a prospect hasn’t spotted. An interactive tool can put that knowledge in front of prospects, give each one a real answer, and give your sales team a reason to follow up.
Illustrative mockup: a prospect-facing facility cost review showing a savings estimate and prioritized findings, plus the sales team’s view of the prospect’s call request.
A consulting or service company offers prospects a diagnostic that identifies overlooked costs, risks, or improvement opportunities. The prospect receives useful insight, while the company’s sales team gains a meaningful reason to engage.
- Interactive diagnostics
- Assessments
- Calculators
- Prospect-facing advisory tools
More relevant conversations and better odds of winning customers.
Make working with you easier than working with anyone else.
A purpose-built system can extend the service you already provide. Customers see their reports, follow work in progress, and request what they need without waiting on an email thread.
Illustrative mockup: a client portal showing open work orders, work in progress and a shared monthly report, plus a phone screen for requesting service.
A service company provides customers with a portal to access reports, track work, request services, review progress, and interact with the company more efficiently.
- Customer portals
- Self-service applications
- Specialized reporting tools
- Digital service delivery
A better experience for customers, and room to deliver more.
Turn what you know into something customers pay for.
Specialized knowledge, proven processes, and industry methods can become products of their own, reaching customers you don’t serve today.
Illustrative mockup: a subscription capital-planning application showing a ten-year replacement forecast and its largest planned items, with a plan card.
A company with deep industry expertise packages part of its methodology into an application that customers pay to access.
- Subscription software
- Industry-specific applications
- Paid diagnostics
- Specialized digital services
Products and services outside your current business model.
Not every idea makes a viable product. Testing that before you build is part of the work.
You may have software opportunities you haven’t considered yet.
Tell us about your company, what you do, and what you’re trying to accomplish. Our Software Opportunity Generator explores practical ideas grounded in your business and explains how each could create value.

- Grounded in your business. It reads your public website and asks a few things only you can answer.
- Shows its sources. Every idea lists its assumptions and where each one came from.
- Honest about fit. “Nothing cleared the bar” is a real answer.
When an opportunity is worth pursuing, Magic Assembly can help you evaluate, build, and take ownership of the resulting software.
The generator points to opportunities worth investigating. It doesn’t guarantee revenue, profit, or commercial success. Built by Magic Assembly.